ATPA urges Centre to expand 100% auction rule for CTC tea grades

Guwahati, Dec 2: The Assam Tea Planters Association (ATPA) has appealed to the Union government to include the fannings grade of CTC tea in the mandated 100% auction sale, alongside the dust grades already covered by the Tea (Marketing) Control (Amendment) Order, 2024.

In a memorandum submitted to Union Commerce and Industry Minister Piyush Goyal, ATPA chairman Samudra Prasad Baruva highlighted the need for stricter implementation of the existing auction rules and additional tea grades to enhance transparency and market efficiency.

Baruva noted that strict monitoring of pesticide residues and implementing 100% dust-grade auctions have been instrumental in promoting Indian tea as a safe and high-quality product. He explained, “100% dust auction not only mapped pesticide MRLs but also created buoyancy in the market. Bringing the fannings grade under this would further plug loopholes and enhance industry integrity.”

The ATPA also urged the Tea Board of India to rigorously enforce the dust auction mandate, citing instances of non-compliance during the current year.

While acknowledging the Tea Board’s efforts to stabilize the market by curtailing supply, Baruva emphasized the need for demand-side solutions for sustainable growth.

The ATPA proposed that the Tea Board be empowered to actively market Indian tea both domestically and internationally and allocate dedicated funds for marketing initiatives, including participation in global trade fairs, which have historically proven effective in fostering business-to-business (B2B) connections.

The ATPA underscored the importance of channelling all tea sales through a unified auction platform to boost competition and transparency. Commending recent reforms in the auction system, the association encouraged the Tea Board to expedite measures to enable a full transition to this framework.

“An efficient auction system benefits all stakeholders by creating a competitive and transparent marketplace,” the memorandum stated.

The ATPA also advocated for an early closure of the auction season by the end of November, citing better price realization during the current year as evidence of its efficacy.

The ATPA’s proposals aim to strengthen the Indian tea industry’s market position while fostering sustainable practices. With the government and Tea Board’s support, these measures could not only safeguard quality and pricing but also bolster India’s reputation in the global tea market.

Hot this week

ANSAM rejects Kuki’s separate administration demand, says bifurcation not acceptable

Guwahati, Sept 8: Rejecting the separate administration demand of...

Meghalaya’s historic fiber paves the way for eco-friendly products and sustainable livelihoods

By Roopak Goswami Shillong, Oct 25: From making earbuds to...

The Baghmara connection to Meghalaya’s political history

Tura, Aug 17: For many in the state, Baghmara...

Speeding truck rams Tura night bus, 4 passengers injured

Tura, Sept 5: Four passengers onboard a night bus...

Pay hike of Assam ministers, MLAs likely as 3-member panel submits report

Full report likely by Oct 30 Guwahati Sept 25: There...

Good progress in eight major road projects: Govt

Simultaneous work on road projects worth 5000 cr unprecedented...

VisionNxt project empowers India’s craft and design community

Shillong, Jan 18: The VisioNxt Project, launched by the National...

Harijan Colony relocation: Govt pins hope on defence land

Alternative blueprint ready in case GoI rejects proposal: Dy...

Manipur has highest number of MSME units in NE: CM

Imphal, Jan 18: Manipur has the highest number of...

DCs play vital role in grassroots development: Arunachal CM

Itanagar, Jan 18: Arunachal Pradesh Chief Minister Pema Khandu...

First livelihood assets distributed in Mawklot

Shillong, Jan 18: Bandhan Konnagar’s flagship initiative, the Targeting...

Meghalaya has too many schools, ediucational disparities highlighted

Shillong, Jan 18: Meghalaya's education sector faces a unique...
spot_img

Related Articles

Popular Categories

spot_imgspot_img