EC issues advisory on use of AI in poll campaigning

New Delhi, Jan 16: Against the backdrop of increasing use of artificial intelligence in campaigning and its potential to influence voter opinion, the Election Commission on Thursday issued an advisory to political parties asking them to promote transparency and accountability in use of AI-generated content.

The advisory introduces labelling and disclosure norms requiring parties to clearly label any images, videos, audio or other materials generated or significantly altered by AI technologies with a notation such as “AI-Generated”/ “Digitally Enhanced”/”Synthetic Content”.

It also requires political parties to include disclaimers during dissemination of campaign advertisements or promotional content, wherever synthetic content is utilised.

Chief Election Commissioner Rajiv Kumar had recently cautioned against the potential of AI and deep fakes in compounding the malaise of misinformation.

He had expressed concern that deep fakes and misinformation have the potential to erode trust in electoral processes.

During last year’s Lok Sabha elections, the Commission had issued guidelines for responsible and ethical use of social media platforms. (PTI)

Hot this week

Meghalaya man missing in Bangkok

Shillong, Jan 10: A 57-year-old Meghalaya resident, Mr. Treactchell...

Pay hike of Assam ministers, MLAs likely as 3-member panel submits report

Full report likely by Oct 30 Guwahati Sept 25: There...

ANSAM rejects Kuki’s separate administration demand, says bifurcation not acceptable

Guwahati, Sept 8: Rejecting the separate administration demand of...

Meghalaya Biological Park Inaugurated After 25 Years: A New Chapter in Conservation and Education

Shillong, Nov 28: Though it took nearly 25 years...

Meghalaya’s historic fiber paves the way for eco-friendly products and sustainable livelihoods

By Roopak Goswami Shillong, Oct 25: From making earbuds to...
spot_img

Related Articles

Popular Categories

spot_imgspot_img