Shillong, June 23: Sending a message of menstrual hygiene as well as conservation, chief minister Conrad K Sangma inaugurated a production unit of “She-Rise”, a Zero Waste Period Mission, at Laitkroh in East Khasi Hills district on Monday.
Launched by Shubham Charitable Association under Green Meghalaya Mission, this is the first-of-its-kind unit in the North East to produce reusable sanitary pads.

Terming She-Rise a movement that promotes menstrual hygiene, the chief minister said, “It protects our environment, and empowers our women. By offering safe, affordable, and eco-friendly alternatives, we are addressing a vital public health issue while building resilient communities.”
With an assistance of Rs 5 lakh from Chief Minister’s Special Grant (CMSG), She-Rise procured the necessary machinery and equipment. The unit has also created employment opportunities for over 25 women.

The chief minister appreciated the efforts of Shubham Charitable Association, promising that the project would be scaled up and taken across Meghalaya.
“We are committed to expanding this initiative to other parts of the State and encourage more women-led organisations to join this cause,” he said.
Emphasising the project’s role in women empowerment, he said, “Not only will this create jobs, but it will also help normalise conversations around menstrual hygiene and ensure that no girl is held back because of lack of access to basic sanitary care.”

He also informed that the government is investing in vending machines for sanitary pads in schools and plans to introduce reusable sanitary pads across educational institutions in partnership with the Education and Social Welfare departments.
“Menstrual hygiene is a fundamental health right. We are working to break taboos, promote eco-conscious choices, and support women’s dignity with sustainable solutions,” said Puspa Bajaj, founder of Shubham Charitable Association.
She also informed that they have been looking for local alternatives to fabrics including bamboo and banana fibre.