Guwahati, May 29: Lawm from the Hills, a rising beauty brand from Mizoram, made a bold statement on the national stage as the only Northeast Indian label to be featured at the Vogue Beauty & Wellness Awards 2025, powered by Tira Beauty in Mumbai.
The exclusive event brought together top-tier brands, beauty industry leaders, and celebrities like Shilpa Shetty, Aditi Rao Hydari, Bhumi Pednekar, Samantha Ruth Prabhu, Tiger Shroff, and Sara Tendulkar—honoured for their contributions to beauty, wellness, and advocacy.
Puipuii Hmar, founder of Lawm from the Hills, shared her pride: “It feels great to be present among such prominent names and to represent the Northeast on a platform of this scale. Our mission is to shift the beauty narrative using sustainable, locally sourced ingredients from across Mizoram.”
Founded in 2022, Lawm—meaning “joy” in Mizo—offers clean, no-nonsense beauty basics that promise results without the fluff. As the beauty market gets increasingly saturated, Lawm stands out by combining Mizoram’s rich natural resources with science-backed formulations, powered by partnerships with local farming communities.
Bhakti Modi, CEO & Co-founder of Tira Beauty, underscored the value of purpose-driven brands in an overcrowded market—a philosophy that Lawm from the hills is clearly putting into action. Consumers can find Lawm’s products on www.lawm.in and Myntra, with launches on Tira Beauty, Nykaa, and Zepto coming soon.
